Kino is a cinema brand for lovers of classic movies. This brand concept brings audiences behind the scenes and into filmmaking processes from throughout history.
A warm, fuzzy glow is used as a graphic device, recalling the way early filmmakers grappled with light bleeding from their handmade title cards. The colour palette references cinema’s first attempts at creating coloured film; a rudimentary tinting or dying of the film strip in a single colour. These more expressive brand elements are supported by pragmatic, technical layouts and typography that alludes to the “billing block”, further enhancing the feeling of actually being on set.