Oliver Dell
Designer
London, NYC

Kino

Once loved cinema, loved once more.

Kino is a cinema brand for lovers of classic movies. This brand concept brings audiences behind the scenes and into filmmaking processes from throughout history. 

A warm, fuzzy glow is used as a graphic device, recalling the way early filmmakers grappled with light bleeding from their handmade title cards. The colour palette references cinema’s first attempts at creating coloured film; a rudimentary tinting or dying of the film strip in a single colour. These more expressive brand elements are supported by pragmatic, technical layouts and typography that alludes to the “billing block”, further enhancing the feeling of actually being on set.


Material not used for commercial purposes.