Halo Guardianship for communities and livelihoods.
Primarily known for their vitally important work clearing landmines; the HALO trust’s mission is to protect lives and restore livelihoods. This identity pitch places an emphasis on the guardianship that Halo provides to communities by literally drawing a halo into the wordmark. Halo needs supreme simplicity and functionality, and this concept delivers that by taking ownership of the halo device and making it an utterly ubiquitous, instantly recognisable symbol of the brand.