2021

GOOD COMPANY



Client— University project: recruitment platform.
Collaborators— Walter Gregory, Meg Clayton-Smith, Qingqi Cai.
Discipline— Brand Identity, Strategy, Artworking.






Presented here are some sketches of a proposal I put forward for a group branding project at university.

Good Company (naming by Walter) is an employment and networking platform, fighting for a fairer deal for freelancers. This brand identity attempts to reflect a friendly face, while positioning itself as a disruptive force in the networking industry.



























































The bold attitude and blocky shapes of the identity represent a visual language borrowed from mid-century Americana, satirising the aesthetic of the working world.


































Poster sketch, referencing the famous Saatchi & Saatchi campaign.

















A marketing concept, The Getaway Van would give lucky freelancers the chance to escape on the hot-desk roadtrip of a lifetime.